New ‘Grown in’ labels to clarify food sources

A new label providing information on the country of origin of some foods has been introduced nationally.

Minister of Innovation, Senator Kim Carr, said the new ‘Grown in’ label, which is similar to existing labels such as ‘Made in’ and ‘Product of,’ will provide clarity for consumers about the source of foods as well as offer new protection for suppliers.

“The new arrangements will protect growers, processors and retailers from legal action if they meet the criteria for ‘Grown in’ claims in the Australian Consumer Law (ACL),” he said.

“The new rules will help consumers to buy Australian produce with confidence.  Producers will be more confident about marking goods as ‘Grown in Australia’ and consumers will have more certainty that they are buying Australian-grown produce.

“Consumers will remain protected from false origin claims by the enforcement activities of the Australian Competition and Consumer Commission and the State and Territory authorities, under existing mechanisms.”

Minister for Agriculture, Fisheries and Forestry, Senator Joe Ludwig, said the new provision will help inform consumer choice in making purchasing decisions.

“These changes deliver on our commitment to ‘simplify and strengthen food labelling laws including a new Grown in Australia label’.”

The ACL is a cooperative reform of the Australian and state and territory governments aimed at harmonising regulation.

The ACL took effect nationally on 1 January 2011.

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